Reliance and Disney have joined forces in a major deal, creating an $8.5 billion powerhouse in India’s media world. The merger combines Disney Star with Reliance-controlled Viacom18 under a joint venture. Together, they dominate 85% of India’s streaming market and nearly half of the country’s TV audience, according to analysts.
Who’s in Charge?
Reliance is taking the lead. They’ve invested $1.4 billion in fresh capital and will own 63.16% of the new venture. Disney keeps the remaining stake.
This move marks a step back for Disney in directly managing one of its biggest global markets. But Disney CEO Robert Iger said the partnership will deliver a stronger lineup of entertainment, sports, and digital services to Indian viewers.
What’s Included?
The merged company is huge:
- Streaming platforms JioCinema and Disney+ Hotstar combined
- Over 100 TV channels
- More than 50 million streaming subscribers
- Production of 30,000 hours of TV content each year
- Control of key sports rights like the Indian Premier League (IPL), ICC tournaments, FIFA World Cup, and Premier League
- New deals with Warner Bros and NBCUniversal to bring their shows and movies to India
The venture is now the largest in India’s media industry, with annual revenue of $3.1 billion.
What’s Next?
Reliance hasn’t shared details on how or when it will integrate Hotstar and JioCinema, but it’s clear they’re betting big on the future of entertainment in India. Mukesh Ambani, Reliance’s managing director, called the deal a turning point for India’s media industry. He promised affordable and diverse content for Indian viewers.
The Leadership Team
The joint venture will be chaired by Nita Ambani, with media veteran Uday Shankar as vice chair. Other leaders include:
- Kevin Vaz: Head of entertainment
- Kiran Mani: Leading digital operations
- Sanjog Gupta: Overseeing sports
Uday Shankar’s return is notable. He previously led Star India but left in 2020 after disagreements with Disney. Since then, he has invested heavily in Viacom18 through his media firm, Bodhi Tree Systems, which owns 16% of Viacom18.
What Does This Mean for Viewers?
For Indian audiences, this deal means better content, more sports, and expanded access to global shows and movies—all at affordable prices. With two giants like Reliance and Disney working together, the entertainment landscape in India is set to change in a big way.
What do you think of this merger? Will it change how you watch your favorite shows or sports? Let us know in the comments!
